The e-Business Market Segmentation Matrix
The e-business market segmentation matrix provides an overview of the different participants in electronic business. It differentiates three types of participants – Consumers, Business, and Government – who can act as both suppliers/providers and buyers/recipients.
Consumer to Consumer
For instance, auction website in Indonesia http://www.xceltion.com/ , they have motto “Lelang Online No 1 di Indonesia”.
They Have vision and mission to be a community pioneer of online marketplace in Indonesia.
Consumer to Business
For Instance, in which consumers (individuals) offer products and services to companies and the companies pay them
Citizen to Government
Citizen to Government (c2g) is the online relationship between you and all of the various government departments you talk to.
Business to Consumer
For Instance, one place to buy Computer and Peripherals in Indonesia http://www.bhinneka.com
Business to Business
For Instance, there’s one place to register your domain and to hosting your site at http://www.plasahosting.com
Business to Government
Business to Government (B2G) is a derivative of B2B marketing and referred to as a market definition of “Public Sector Marketing” which encompasses marketing products and services
Government to Citizen
For Instance, through Government WebSite Citizen can find many Rules, one of them can be view at http://www.depkominfo.go.id
Government to Business
For Instance, Through Http://www.depkominfo.go.id many companies can join into tender, they can find such a information trough that site
Government to Government
is the online non-commercial interaction between Government organisations, departments, and authorities and other Government organisations, departments, and authorities
